LA Times Article - For small farmers, thinking outside the markets

By Russ Parsons
April 29, 2010

People can talk all they want about the important restaurants and the famous chefs that have gotten so much attention over the last 30 years, but for me the biggest change in that time has been the introduction of farmers markets. They have had a revolutionary effect on the way food is grown and marketed in the United States. Still, at a most generous estimate, less than 2% of fruits and vegetables are actually sold at them. So how can they move beyond that?

http://www.latimes.com/features/food/la-fo-calcook-20100429,0,2547773.story