Wednesday, May 26, 2010

Washington Post Article - Nutrition buzzwords make hay out of grains of truth

By Melissa Bell
Thursday, May 27, 2010

"Because of rising obesity rates and a push for more healthy living, many new products in the supermarket claim to be low-fat, immunity-boosting, vitamin-added foods. Some brands have become more healthful. But many manufacturers are promoting a product's healthful ingredients while playing down its less nutritional qualities. It is a food label sleight-of-hand that Bruce Silverglade of the Center for Science in the Public Interest, a nonprofit advocacy group, calls a "rip-off" for consumers..."

See full article, along with cheat sheet to the marketing words and phrases found in supermarket foods (such as "natural" or "a source of"), here.

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