By William Weir
August 3, 2010
Why are extreme foods so popular in a health-conscious nation?
"These are not so much menu offerings but dares, and they're thriving at a time when there's probably more awareness of nutrition and the dangers of obesity than ever. In fact, it might be this awareness that's spurring on the so-called 'stunt foods.' Kelly Brownell, director of Yale University's Rudd Center for Food Policy, says these extreme meals are singling out a specific customer. 'They want to appeal to young men and to the contrarians who don't want to be told what to eat by nutrition people,' he says...."
http://www.latimes.com/news/health/sns-health-fatty-foods-selling,0,4745552.story
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