November 15, 2010
By Monica Eng
"Whole Foods Market harbors the same hopes for its chickens that many parents do for their kids: That they'll get plenty of fresh air, live at home until they reach maturity and avoid gaining weight so fast that they can't walk. These are a few of the animal welfare practices the retailer hopes to encourage with a new humane meat-rating system being piloted in the South and scheduled for national expansion early next year. If the six-step, color-coded labeling system works as planned, it could allow American consumers at many supermarket chains unprecedented levels of specificity when it comes to choosing meat to match their principles..."
http://www.chicagotribune.com/business/ct-biz-1114-meat-ranking-20101115,0,4256344.story
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