By Chris Elam, Program Director of Meatless Monday
March 7, 2011
"Meatless Monday has been getting an awful lot of attention lately, with Oprah’s vocal support and the food services giant Sodexo’s rollout only the most recent examples. But what is Meatless Monday, really? Is it a rallying cry for health, a food marketing ploy, a blogger-led viral movement, a student activist cabal, a celebrity-driven bandwagon, an environmentalist’s dream, or a meat packer’s nightmare? I’d say it’s a little bit of all of these things and perhaps that’s its appeal..."
http://civileats.com/2011/03/07/more-meatless-mondays/
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