TakePart Post - Chipotle Swaps Junk Mail for Healthy School Lunches

By Megan Begard
June 26, 2010

"Junk mail. Junk food. Junk yards. Not exactly words that have you jumping for more, are they? That's the point Chipotle wants to make with its new campaign called "No Junk." The basic premise: nobody wants junk—not in our inboxes, not in our food. It works like this: you forward the junk email you don't want to Chipotle, and Chipotle—in collaboration with the nonprofit The Lunch Box—will work to get rid of junk in schools, replacing bad nutrition with tools for better options...."

http://www.takepart.com/news/2010/06/25/chipotle-swaps-junk-mail-for-healthy-school-lunches