Washington Post - Vegan diets becoming more popular, more mainstream

By Michael Hill
January 5, 2011

"You've come a long way, vegan. Once mocked as a fringe diet for sandal-wearing health food store workers, veganism is moving from marginal to mainstream in the United States. The vegan 'Skinny Bitch' diet books are best-sellers, vegan staples like tempeh and tofu can be purchased at just about any supermarket, and some chain restaurants eagerly promote their plant-only menu items. Today's vegans are urban hipsters, suburban moms, college students, even professional athletes..."

http://www.washingtonpost.com/wp-dyn/content/article/2011/01/05/AR2011010503153.html