The Atlantic - How 'Conscientious Carnivores' Ignore Meat's True Origins

James McWilliams questions the ethics and motivations of those who choose humanely raised meat over a meatless diet, and whether their actions have any impact on reforming the meat industry. Although I generally disagree with his argument, he does raise some valid and interesting points about this recent phenomenon of the "conscientious carnivore."

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July 12, 2011

By James McWilliams

"If there's one phrase I'd like to put to pasture it's the increasingly popular designation of 'conscientious carnivore.' As with so many other expressions in the food movement's growing lexicon of culinary virtue, this one euphemistically makes a harsh reality with a soothing, but ultimately damaging, rationalization..."

http://www.theatlantic.com/life/archive/2011/07/how-conscientious-carnivores-ignore-meats-true-origins/241828/